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Our Approach

We have a unique and common sense approach to increasing bottom line profits for your business.

We realize that the success of your business is dependent on maximizing the 3 "Success Points":

Generating a constant supply of high quality prospects
Converting a high percentage of those prospects into sales and new clients or customers
Retaining your current clients or customers for longer & selling more of your services to them

Our Services ...
the details & your advantage

We offer a wide range of marketing services to help increase your sales and profits. Only after we have discussed your unique situation, can we recommend which service or services will be best for you. Here are our most in demand services:

Marketing Audit of your Business (highly recommend)

We meet with you and your team to understand how you are marketing your business now. We review both your marketing systems and materials. We then make specific recommendations to increase sales and net profits.

Your Advantage: Very often business owners have 'tunnel' vision ... they are in a specific industry and only know what others in that same industry are doing ,,, and, then copy what everyone else in that industry is doing. We use our experience across a broad range of industries to make specific suggestions on how to increase sales and net profits, pulling successful ideas from other industries, which helps set your business apart from the competition.

Unique Selling Proposition Creation (USP) (highly recommend)

Your USP is the distinguishing advantage you hold out in all your marketing, advertising and sales efforts. It is the reason people should do business with you instead of your competitors.

We will work with you to develop the most effective USP for your business. Our development process will include not only speaking with you and learning about your business but, speaking with your clients and investigating your competitors.

Your Advantage: You have the most effective USP to propel your business to increased sales and profits. You will now be able to integrate this USP in all of your marketing, advertising and sales efforts.

Buy my USP book, "Why Should I Buy From You" here

Turning Your Service Business Into A Product

One of the biggest challenges in selling services, whether it's carpet cleaning, graphic design, accounting or any professional service, is that what you are offering is intangible. Your product normally can't be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing how it will turn out, whether they will like it, and how well it will work in their situation. Prospects, often have a hard time evaluating service purchases, which causes indecision and purchase delay.

Your Advantage: We help your prospects make a purchase decision quicker, by "productizing" your services. This simply means that we make your service look more like a product, so that it becomes easier for your prospects to buy. We give it a defined scope, outline your service process, assign it a definite price tag and attach a distinctive name.

Copywriting (print ads, yellow page ads, marketing collateral, etc.)

Our copywriting services helps you sell your product/service to your prospects. Whether its reviewing your existing advertisements, brochures, sales letters, company emails or creating new ones, we design to generate inquiries or sales.

Your Advantage: We design to sell with a unique multi-tiered approach. We first manually review or design your materials. We then analyze key parts of your material through our 'secret' process. This process is based on a deep statistical analysis of over 100,000 ads and pieces of sales copy, monitoring the words, word groups, and results of those ads and gives your copy a numerical rating. We then test for a higher score by changing parts of the copy, as necessary. Finally, we manually review your copy for any final tweaks necessary.

Website/Internet Marketing

Website/Internet Marketing - We first analyze your website for both both online and offline factors that affect your website rankings. We then provide you with an extensive report of our findings.

Your website designer can can make the online recommendations. We then design and implement a multi-part off-line plan to drive targeted prospects to your website. This plan may include: article creation, social bookmarking, blog commenting, forum posts and press release creation & submission.

Your Advantage: You'll get targeted prospects to your website and a website designed to convert those prospects to sales. Your website will be optimized by a marketing expert for sales, not just to look pretty.

Wizard-Paks

Wizard-Paks are affordable quick start marketing packages designed for specific professional and service businesses.

Your Advantage: Each Wizard-Pak is designed to quickly establish your business as the provider of choice in your market. The goal is more customers for you and more visitors to your website in the quickest time possible. Each can be customized for your specific needs.

See all our Wizard-Paks here

Get Clients NOW! Course

Learn what really works to market a service business and what doesn’t. Learn 100 different tools & tactics for marketing your business. Learn to create an endless stream of clients and referrals by doing 10 easy things per day.

This course is based on the best selling book, "Get Clients NOW!", by C.J. Hayden and published by the American Management Association. We are licensed Facilitators for this program.

Offered both on-site and as a tele-class with group coaching follow-up. Highly recommended for all service business owners, salespeople and professionals.

Your Advantage: You'll discover what really works to market a service business and what doesn't. You will design your own customized 28-day marketing plan that you can use over and over. Follow-up group coaching keeps you on target as you progress through the program.

Contact us today for a complimentary discussion of how we can help your business increase sales and profits.

Marketing Consulting ♦ Get Clients Now! Sales Training